Friday, 13 November 2009
Sunday, 25 October 2009
Liberty Renaissance
Liberty Renaissance images from February 2009.
As Liberty's Head of Visual Identity designing and merchandising 4 floors in 4 months was quite a task, but it was exciting! The ground floor saw the return of the much loved scarf hall and a new bazaar concept that mixes an eclectic selection of vintage fashion books, hand bags and must have tattoo tights. The 1st floor was transformed to a mecca of designer brands and the new fashion floor on 2 has a incredible selection of diffusion and exclusive brands. The 3rd floor now has a designated gift room with my favorite bright blue wall that displays one off china and objet d'art. Carpets moved to the gallery with startling effects and haberdashery and Liberty fabrics wash the East Atrium with flowers.
Sunday, 28 June 2009
Liberty Wayfinding
The Liberty Way finding became my obsession. How could I navigate customers easily around the store and maintain the sense of exploration?
The store, designed in 1875 is a series of interlinked atriums and gallery's that can often become confusing. The ornate gateways between these rooms became the key to the project and bone and brass signs wrap around them to guide you through with ease. At entrances, staircases and lifts way finding totems help you navigate your way too all floors and eye level signs help to locate the lifts and stairs.
My greatest moment was installing the sample signage one morning to see how it looked. A gentleman stepped out of the lift, read it and walked into the newly designed jewellery room.... sweet success!!!!
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